This piece reflects the author's opinion, not news reporting.
Another January, Another Excuse
The playoff script writes itself at this point. Fans deserve more than 'we were close.'
CowRant Staff · Oct 30, 2026 · 5 min read
Close isn't a trophy. The pattern has become so familiar that fans can recite the postgame press conference before it starts.
The cycle
Hype in August. Promise in November. Heartbreak when it matters most. Then a summer of 'we're right there.'
