Ownership & Culture
Who's really accountable in Dallas?
From the owner's box to the locker room, we examine the decisions and culture that shape the Dallas Cowboys.
01
Jerry Jones & Ownership
02
Front Office Decisions
03
Coaching Accountability
04
Organizational Culture
05
Drafting & Player Development
06
Championship Drought
07
Salary Cap & Contracts
08
Historical Comparisons
Featured Investigations
15 of 16 NFC Teams. One Exception.
Since the 2010 season, every NFC team except the Dallas Cowboys has reached the NFC Championship Game. Different coaches, different quarterbacks, different rosters — one thing that hasn't changed.
CowRant Staff · Nov 3, 2026 · 2 min read
The General Manager Who Can't Be Fired
Thirty years without an NFC Championship Game. Countless changes at quarterback, head coach, and across the roster. Yet the man ultimately responsible for building the Dallas Cowboys remains untouchable.
CowRant Staff · Nov 3, 2026 · 7 min read
Brand First, Football Second?
The most valuable franchise in sports keeps getting more valuable. The on-field product hasn't kept pace.
CowRant Staff · Oct 27, 2026 · 8 min read
Hot Seat Watch: Is Anyone Actually Accountable?
Coaches come and go. The decision-maker above them stays the same.
CowRant Staff · Oct 21, 2026 · 4 min read
The Timeline
Documented milestones only.
Feb 1989
Jerry Jones purchases the Dallas Cowboys and becomes owner and general manager.
Jan 1996
Dallas wins Super Bowl XXX — the franchise's most recent championship.
Jan 1996 – present
Decades pass without another NFC Championship Game appearance.
Jan 2025
Washington reaches the NFC Championship Game, leaving Dallas with the longest such drought in the conference.